Kudler Fine Foods – Functional Area Interrelationships

Kudler pretty Foods Functional Area Interrelationships Bus/475 July 16, 2012 Kudler handsome Foods Kudler alright Foods offers delicacy nutrient s to its customers. Kudler mete breaks its foods with shaft and cargon. These delicacies give customers excellent meat, bread, seafood, and wine. Kudlers rush, vision, values, and tendencys atomic number 18 extraordinary. This paper is a review of Kudlers reason for existence, organisational structure, locomote in coaction, positive action plan, and collaborative roles of the notice s hold inholders. Kudler uses these steps to have a triumphful organization. The organization is do because customers can write d make quality foods here.Organizations Existence Kudler Fine Foods is an upscale specialty food entrepot offering its customers the best in imported and domestic fare. The tyro and owner Kathy Kudler had a vision for the short letter she wanted to develop because she ensnare relief from the stress of working as vic e-president of marketplaceing for a self-aggrandising defense contractor by cooking gourmet foods. Realizing that it was not well-situated to find the necessary ingredients, Kathy noticed there was a commerce prob efficiency that she could capitalize on. Kudlers mission is to tolerate customers with a pleasing obtain outing.Kudler wants their customers to understand that the products sold at their stores are nothing less than what Kathy Kudler uses in her own home. The goal is to provide customers with the best service by sacking to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to leverage the beauteousst epicure delights (Kudler Fine Foods, About, 2011, para. 3,). The value that Kudler Fine Foods wants to instill in the fraternity is to treat the customers obtain take in like Kathy would treat her own by shopping the world for the best to provide the products not offered in other stores.Kudler is highly selective in regard to the team members. The goal of Kudler Fine Foods is to expand and to have outstanding growth in the fine foods and specialty industry, and continue to have high profits in the future. out track of the organisational Structure After analyzing the type of organisational structure busy by Kudler Fine Foods, it is clear that their main cogitatees are on the customers and the companys reputation. The companys hybrid structure employs directors and managers with functional bosom socket expertise, geographic location focus, and product bowl specialization.There are limited spans of retain in this sm for each one(prenominal) company and communication flows are not besides complicated. The founder Kathy Kudler was tired of the large corporate world and wanted to lighten up some of the stress in her life. Therefore, back in 1998 she created a business plan and obtained funding to blossom out the first Kudler Fine Foods. Because of the clear organizational structure and mi ssion bidding, Kudler Fine Foods was a success and broke still within the first nine months.The main driver behind that success was offering each customer a delightful and pleasing shopping outing with the fresh and finest products from all around the world. The continual success has addicted Kathy and the management the ability to open two more stores in the southern California area. Kudler Fine Foods also offers home delivery and that is another tell position that fouls the organization structure. Because there are currently three stores open in the Southern California area and customers ordering via the Internet, Kathy needs to take a larger leadership role and rely on the store managers.The managers of the stores need to understand clearly the organizations mission statement and Kathys vision to continue with the success the organization has had since opening in 1998. The staff members at each Kudler Fine Foods location are key positions that directly reflect the vision a nd structure that Kathy has developed as the founder. In these key positions, it becomes essential for the store managers to ensure their staff is continuing to focus on the goals of providing customers a superb shopping experience. Each employee working for Kudler Fine Foods is in a key position to ensure the company continues its success.Collaboration figure out The success of Kudler Fine Foods depends on the implementation of a good business strategy and collaborating among the functional areas to meet the organizational goals. The proof of a successful strategy is the three stores Kudler recently opened. The goal is to implement the company mission and Go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights (Kudler Fine Foods, About, 2011, para. 3,). Step 1 The business strategy goals are to capitalize on specialty products and offer products for all incomes.The business strategy is a c ollaboration of the broad note strategy and focused market niche strategy. The broad differentiation strategy concentrates on seeking to split the companys product offering from rivals in ways that will appeal to a broad spectrum of buyers. The focused market niche strategy principles are differentiation and concentrating on a narrow buyer segment that may outcompete rivals by offering niche members customized attributes that meet their tastes and requirements better than rivals products (Thompson, Gamble, & Strickland, 2006, p. 14). Step 2 The praiseful strategic option Kudler Fine Foods will outsource selected value range activities by creating global supply chain relationships that will manage cheap and high-quality merchandise. The goal is to keep a warlike edge in the marketplace store and spirits departments by successfully partnering with suppliers that may create a competitive pressure for rival grocery stores and liquor stores (Thompson, Gamble, & Strickland, p. 57 , 2006).Step 3 Functional area strategy supporting the complimentary strategy is to enhance research and victimization by adding in-store surveys to comply with customer needs and wants. Also plot out a strategic mathematical group map that will identify competing grocery stores. Step 4 Timing a companys strategic moves in the marketplace to create the first store of its type that is return one in the marketplace. Kudler Fine Foods is capitalizing on its niche and differentiation by opening two more stores. Along with the horizontal integration, this creates a stronger front line in the marketplace.Step 5 To control the cost drivers, the organization will integrate a software package to manage line of descent in all three stores. The software will collaborate with vendors and customers by adding an electronic information interchange software to manage suppliers and customer orders. This will allow just-in- cartridge clip orders and conciliate overstocking perishables or lar ge quantities of expensive items. Lateral and plumb Collaboration Vertical communication flows up and down the organizations chain of ascendence (Richmond & McCroskey, 2009).Lateral or horizontal communication occurs between peers. Vertical channels are more egg and take the form of e-mail, memos, policies or procedures, posted notices, staff meetings, or face to face meetings. Horizontal communication is less formal and focuses on how employees feel about what is (or is not) happening in the company. Kathy Kudler holds a monthly in operation(p) review meeting to discuss customer service, monthly sales, and what new items to offer. other than a few memos and policies, Kathys meetings are the best example of erect collaboration at Kudler.Nearly all of the vertical communication flows to Kathy. The time she spends time at each store gives line level employees some face-to-face opportunities. plane section managers of each product category are encouraged to layover with their counterparts at other stores on the pricing, quality, and delivery of the merchandise they order (Kudler Fine Foods, Sales & Marketing, para. 6). This is a good example of horizontal collaboration. Kudler Fine Foods would good by using its intranet site to post information from monthly trading operations review meetings.An employer to employee blog is a good way for employees to make comments or ask questions. Key Stakeholders The following key stakeholders influence Kudlers ability to achieve its goal of offering a pleasing customer experience with the finest epicurean delights (Kudler Fine Foods, About, 2011, para. 3). Customers The goal cannot be met unless customers are buying products. Feedback gather through employee interaction and through surveys provides Kudler with insights for improvement. Kathy Kudler Establishes the companys goals, decides how to communicate in effect with stakeholders and provides the necessary leadership and resources. Three administrative direct ors Responsible for planning, leading, organizing, and controlling in functional areas of operations/purchasing/inventory, administration/human resources, and finance/ accounting/computer Support). This group must have regular communication with Kathy and with each other. Plans are communicated down the line through meetings, e-mail, training, policies, and procedures. Store managers Supervise line staff and run day-to-day operations at each store. This group opens and closes the store on time, makes sure it is clean, secure, well-stocked, and appropriately staffed, resolves problems, responds to customer needs, and follows correct cash-handling procedures. Department managers Three managers at each store are responsible for the inventory in their product area. They collaborate with Kathy and other managers at monthly usable review meetings. Line staff This group is the direct link with customers.They provide assistance, check customers out, bag groceries, stock shelves, and rece ive inventory. They need a formal mechanism for community up the line. Suppliers Kudler is dependent on suppliers to get perishable inventory on the shelves. Kudler has a new supplier relations platform in place. Lenders Kathy Kudler keeps a good credit rating and relationship with her bankers to heave her through the peak seasons and maintain cash flow. Competitors Kudler can keep an eye on what competitors are offering by visiting their stores on a regular basis. Community stakeholders Kudler can adopt and support a deserving community group to keep up a positive compose in Del Mar, La Jolla, and Encinitas. Conclusion Kudler Fine Foods uses the organizations goals, structure, collaboration process, action plans, and key stakeholders to become successful. Kudler is now a nationwide store. Customers love to shop at Kudler because of the quality of food that is offered. Kudler established all of these accomplishments from the organizational existence and structure.The collabor ation process and action plans have clarified the objectives. These objectives made Kudlers goals successful. The key stakeholders see these accomplishments. The key stakeholders will continue to support Kudler Fine Foods. References Kudler Fine Foods. (2011). Retrieved from https//ecampus. phoenix. edu/secure/aapd/cist/vop/Business/Kudler2/internet/index. asp Richmond, V. P. & McCroskey, J. C. (2009) Organizational Communication for Survival Making Work, Work, (4th Ed. ). Boston, MA Allyn & Bacon/Pearson Education, Inc. Thompson, A. A. , Gamble, J. E. , &