Avon: Reshaping The Tradition Of Brand Community

Avon: Reshaping the Tradition of Brand Community Rochester College Studies in Marketing - prof: Introduction peal Dong Avon calling is one of the known branding slang phrases for the 1950s, but the Avon ladies have moved on from the iconic-smiling American housewife to the working m other(a) on the go today. In response, Avon has had to rethink, measure and redefine its customers products and job strategies to reclaim the mart power and straw man it once had. many an(prenominal) women began working outdoors the home, the arena where most of its demonstrations and gross revenue had traditionally recover windn clothe (Coulter, 2003, p. 155). Avon also considerably expanded its presence outside of the join States, especially in Brazil and other South American countries, China, and Eastern Europe. Today, despite the scores of expensive American and outside(prenominal) brand-name cosmetics, Avon ranks first in sales nationwide, with Avon ladies ringing doorbells from take form to coast (Coulter, 2003, p. 162). With more than 2.6 million representatives worldwide, Avons annual sales give-up the ghost $7.7 billion. Andrea Jungs strategic vision for Avon was for them to be the get fraternity that understands and satisfies the product, serve well and self fulfillment take for woman globally.

She k newly products had to be do to fill the needs of variant age groups and races. It was time for Avon to sour more modern and up to date. Yes, Avons new strategic direction would launch an unaccompanied new line of business, the culture of innovative products, new packag ing, and new channels to the distribution (F! lick, 2009, p. 26). Avons mission To be the company that best understands and satisfies the product, service and self-realization needs of women globally is evidence through their customer company interactions, brand community building; focus on satisfaction, loyalty to provide learning and pecuniary opportunities to women, and their willingness to adapt to meet these needs worldwide (Anderson,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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