Mercedes

Case study: Mercedes-Benz Mercedes-Benz is a German manufacturer of automobiles, founded in 1926. It is a division of the parent company DaimlerChrysler AG after being previously owned by Daimler-Benz. Mercedes-Benz produces luxury rail elevator cars and concentre on the fun loving and energetic side. Their initially backside group are the baby boomers unless now Mercedes-Benz has a new target group:” The unripe professionals”, from 35 to 45 years. Mercedes-Benz lays stress on the design and the comfort of a car and also on the many years of experience. The reason that Mercedes-Benz has pick for the unfledged professionals is that they are convinced that their cars offers a lot of advantages that young hatful need. The Mercedes-Benz GLK campaigns are directed at the young pile to arouse interest. The GLK campaign is run on picture but also in magazines and newspaper. The campaign includes also web specials and any(prenominal) events about the GLK. In the video commercial named “It can’t be” you can recognize James Dean and Marilyn Monroe in the video. The campaign in newspapers had the biggest violation compared with the other used media. in that respect is a Canadian newspaper association where you can ‘ witness’ the advertising mend.

The calculator uses some criteria like gender of target, section, remaining over(p) or right side, size and then you can chat if the ad will have a big encounter or not. The fact that the newspaper campaign had more contact than the television spot is quite surprising. Res earch done by American television advertisin! g company confirms this because on television you can anticipate on mark-aware, purchase consideration,... Second persuade of ad impact is the internet especially in education, delectation and automobile sector. We are living in a receding period so the question is how are we going to abide this period? The sales of Mercedes-Benz are decreasing, with 43% in January 2009 and 24% in February. So if Mercedes-Benz...If you want to get a intact moon essay, order it on our website: OrderCustomPaper.com

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